BSE & NSE
17 Nov - 22 Nov '21
₹655 - ₹690
Go Fashion (India) Limited, previously known as Go Fashion (India) Private Limited, is an apparel brand incorporated in 2010. They are known to the category creator specializing in women’s bottom wear apparel.
They have fixed their price band of IPO between INR 655 and INR 690 per share. PKS Family & VKS Family Trust each currently hold a 28.74% stake in the company, Sequoia Capital has a 28.73% stake, India Advantage Fund has 12.69%, and Dynamic India Fund 1.1%.
According to research by Technopak, the women's apparel market in India is estimated to be approximately 36% of the total apparel market at INR 1,63,291 crores. Go Fashion had an 8 percent market share in the branded women’s bottom wear apparel market in FY20.
According to Technopak Report, they are the first to launch a brand exclusively dedicated to women’s bottom wear in the country, which is also mentioned in their draft offer document.
The women’s apparel market is expected to grow from INR 1,63,291 crore in FY2020 to INR 2,53,733 crore by the fiscal year 2025.
So, we can consider that the GO Fashion IPO is largely for investors who look for long-term gains.
Strengths- Design innovation and in-house research team. This might help them create products that work according to the market’s trend at the time.
Weakness- The company’s finances took a hit during the pandemic. Future losses can adversely affect the growth that is expected. Since most of the processes are internal, if quality assurance takes a hit, it could affect the company.
Opportunities- With the opening of 120 new EBOs that they plan to do with the funds from the IPO, they would be able to cater to the growing need. One can also look at the general trend with the need for clothes for the sake of fashion coming in more than just the need for need-based clothing.
Threats- The country is coming out of a lockdown situation. Any other future situations like this can be a problem to the retail operations. A strong strategy is required to overcome this situation.
You can apply for the Go Fashion (India) Ltd. IPO in these ways:
Link your personal bank A/C to a trusted UPI ID and map it with your TradeSmart account. Now, proceed further to book your IPO. On acceptance of the mandate, the bid amount will get blocked in your bank account Learn more.