Credo Brands IPO GMP Today: Latest GMP, IPO Date, Price

December 19, 2023 IPO 3 min read
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Credo Brands Marketing IPO: An Overview and Corporate Insight

Credo Brands Marketing Ltd, renowned for its iconic clothing brand MUFTI, has been a trailblazer in Indian fashion for nearly 25 years. MUFTI, established over three decades ago, revolutionized men’s fashion by offering an alternative to traditional formal wear. With a focus on expressive and youthful casual wear, MUFTI has become a symbol of Mumbai’s essence. The company, with a strong track record of growth and a passionate fanbase, is set to embark on a new chapter with its initial public offering (IPO).

Grey Market Premium Analysis and IPO Timelines – Credo Brands IPO GMP

As investors eagerly anticipate the Credo Brands IPO, understanding the Grey Market Premium (GMP) becomes crucial. The GMP reflects market sentiment, and recent data indicates a positive trend. The IPO, open from December 19, 2023, to December 21, 2023, is entirely an offer for sale (OFS), with no fresh issue component. The GMP, currently at Rs.125, suggests growing interest in Credo Brands Marketing Ltd.

GreyMarket Premium (GMP) –  Credo Brands IPO (MUFTI):

Date GMP
18 December Rs.125
17 December Rs.125
16 December Rs 120
15 December Rs 123

Pricing Details and Lot Size – Credo Brands IPO

The Credo Brands Marketing IPO, priced in the band of ₹266 to ₹280 per share, offers investors an opportunity to own a piece of this fashion powerhouse. With a face value of ₹2 per share, the lot size is yet to be disclosed. This information is crucial for investors looking to participate in the IPO.

Book-Running Lead Managers and Registrar – Credo Brands IPO

Ensuring a seamless IPO process, Credo Brands Marketing Ltd has appointed Book-Running Lead Managers and a Registrar. Understanding their roles adds transparency to the IPO proceedings and enhances investor confidence.

Offer for Sale and IPO Size Breakdown – Credo Brands IPO

The IPO comprises an offer for sale (OFS) of 1,96,34,960 shares, with a total value of ₹549.78 crore at the upper price band. The breakdown reveals that promoter shareholders will offer 86.31 lakhs shares, while non-promoter investor shareholders will offer 110.04 lakhs shares in the OFS.

IPO Structure and Reservation Criteria – Credo Brands IPO

Exploring the structure of Credo Brands Marketing IPO sheds light on the absence of a fresh issue component, making it an offer for sale (OFS). Understanding the reservation criteria ensures clarity on share allocation, contributing to a fair and transparent process. Kamal Khushlani and Poonam Khushlani are the promoters of the company. Currently, they collectively hold a 66.66% stake in the company, and this ownership will undergo dilution to 53.66% following the initial public offering (IPO). The offer terms specify that 50% of the net offer is earmarked for qualified institutional buyers (QIBs), while retail investors will have access to 35% of the total issue size. The remaining 15% is set aside for the High Net Worth (HNI) and Non-Institutional Investors (NII). The following table succinctly outlines the allocation percentages for each category.

IPO Timelines at a Glance – Credo Brands IPO

Event Date
IPO Open Date December 19, 2023
IPO Close Date December 21, 2023
Face Value ₹2 per share
Price Band ₹266 to ₹280 per share
Listing Date To be announced

Utilization of Fresh Issuance and Technological Advancements – Credo Brands IPO

While Credo Brands Marketing IPO lacks a fresh issue, the company’s plans for utilizing the funds and embracing technological advancements are crucial for investors to assess future growth prospects.


In conclusion, the Credo Brands Marketing IPO presents an exciting opportunity for investors to be part of the MUFTI success story. The GMP indicates positive market sentiment, and with a well-established brand like MUFTI, the IPO is poised for success. Investors should closely monitor GMP trends and key timelines for informed decision-making as Credo Brands Marketing Ltd gears up for a new chapter on the NSE and BSE mainboards.


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