RK Swamy Ltd. IPO

RK Swamy Ltd.

IPO Listing Details

Listed On


Listed On

Issue Price


Issue Price

Listing Price


Listing Price

Listing Gains

-₹36.00 (-12.50%)

Listing Gains

IPO Details

Bidding Dates

04 Mar - 06 Mar '24

Bidding Dates

Min. Investment


Min. Investment

Lot Size


Lot Size

Price Range

₹270 - ₹288

Price Range

Issue Size

398 Cr

Issue Size

Subscription Rate

  • Retail Individual Investor
  • Non-Institutional Investor
  • Qualified Institutional Buyers
  • Employees

About Company

RK Swamy Limited was established in 1973 and specialises in full-service market research, syndicated studies, customer data analysis, and integrated marketing communications. Data-driven and offering integrated marketing services, R K Swamy makes great use of digital efforts in every aspect of its operations. For its clients, the company launched around 818 innovative ads in various media in FY 2023. In addition, it processed over 97.69 terabytes of data and performed over 2.37 million phone calls, as well as quantitative and qualitative consumer interviews.

Important Dates - RK Swamy IPO

Application opens on 04th March 2024
Last date of application 06th March 2024
Date of Allotment 07th March 2024
Refund begins from 11th March 2024
Credit of shares to Demat 11th March 2024
Listing date 12th March 2024

Why should you invest in RK Swamy Ltd. IPO?

One of the top integrated marketing service providers in India, RK Swamy Ltd. (RKSL) provides media, creative, data analytics, and market research services through a single point of contact. Among the integrated marketing communications services groups that operate in India, it is placed eighth in terms of estimated operating revenue. All business sectors of RKSL, a data-driven provider of integrated marketing services, heavily rely on digital activities. It seeks to continue developing skills while maintaining an unwavering emphasis on the demands of its clients. It also seeks to deliver the best calibre of professional service to satisfy the ongoing needs of its clients. 


RK Swamy IPO Grey Market Premium

Date GMP
2nd March Rs.55

RK Swamy IPO Noteworthy Highlights

The following uses are suggested for the net proceeds of the fresh issue, which are the gross proceeds of the fresh issue less the company's portion of the offer-related expenses.

  1. Funding the company's needs for working capital.
  2. Financing the capital costs that the company will invest to establish a studio for producing digital video content (DVCP Studio).
  3. Financing the company's investment in developing its IT infrastructure as well as that of its subsidiaries, Hansa Research and Hansa Customer Equity.
  4. Financing the establishment of the business's new computer-aided telephone interviewing (CATI) and customer experience centres (CEC).
  5. General objectives of the company.

RK Swamy Ltd. IPO - SWOT Analysis


  1. RK Swamy has a strong reputation in advertising and marketing, fostering client trust.
  2. It offers diverse services covering advertising to digital marketing, tailored to the client’s needs.
  3. The company boasts a solid client base, both nationally and internationally, ensuring ongoing business opportunities.



  1. Dependency on traditional advertising methods may hinder competitiveness in the digital era.
  2. Limited global reach restricts growth potential.
  3. Talent retention is challenging in a competitive industry.


  1. Expanding into digital marketing taps into a growing market demand.
  2. Strategic partnerships can enhance service offerings and competitiveness.
  3. Exploring emerging markets presents opportunities for diversification and expansion.


  1. Intense industry competition threatens market position and profitability.
  2. Economic volatility may impact advertising budgets, affecting revenue streams.
  3. Keeping up with rapid technological changes poses a continual challenge.


Financial Snapshot - RK Swamy IPO

Check out the financial performance of RK Swamy for recent years:

Financial Year Total Assets Total Revenues Net Profit
March 2021 Rs 390.06 crore Rs 183.22 crore Rs 3.08 crore
March 2022 Rs 406.44 crore Rs 244.97 crore Rs 19.26 crore
March 2023 Rs 313.65 crore Rs 299.91 crore Rs 31.26 crore

How to apply for RK Swamy Ltd. IPO?

You can apply for the RK Swamy Ltd. IPO in these ways:

Link your personal bank A/C to a trusted UPI ID and map it with your TradeSmart account. Now, proceed further to book your IPO. On acceptance of the mandate, the bid amount will get blocked in your bank account Learn more.

Demat Account

1. If you are an Existing TradeSmart demat account holder and wish to apply for an RK Swamy Ltd. click here.
2. If you don't have a TradeSmart Account? Sign up.

Looking to invest in an IPO?

Open Demat Account at lowest Brokerage

RK Swamy Ltd. IPO FAQs

What are the opening and closing dates for RK SWAMY Limited?

RK SWAMY Limited IPO will open for subscription on March 04 and close on March 06.

What is the price per share for RK SWAMY Limited?

The price band for RK SWAMY Limited is ₹270 to ₹288 per share.

What is the minimum and maximum lot size for the RK SWAMY Limited?

The minimum lot size is 50 shares. 

Who are RK SWAMY Limited Lead Managers?

SBI Capital Markets Limited, IIFL Securities Limited, and Motilal Oswal Investment Advisors Limited are the Book Running Lead Managers (BRLM) to the issue.

Who is the registrar of the issue?

Kfin Technologies Limited is the registrar for RK SWAMY Limited.

When will the RK SWAMY Limited  allotment take place?

The finalisation of the basis of allotment for RK SWAMY Limited will be done on March 07, 2024, and the allotted shares will be credited to investors’ demat accounts by March 11, 2024.

When and where will the RK SWAMY Limited  shares be listed?

The equity shares of RK SWAMY Limited are proposed to be listed on March 12, 2024, on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE).


Open Demat Account With TradeSmart

Lowest Brokerage Ever Trade @15 Per Order
Download TradeSmart App Now

Scan below QR Code
to download App

Open Demat Account