Metro Brands Ltd. IPO

Metro Brands Ltd.

IPO Listing Details

Listed On


Listed On

Issue Price


Issue Price

Listing Price


Listing Price

Listing Gains

-₹64.00 (-12.80%)

Listing Gains

IPO Details

Bidding Dates

10 Dec - 14 Dec '21

Bidding Dates

Min. Investment


Min. Investment

Lot Size


Lot Size

Price Range

₹485 - ₹500

Price Range

Issue Size

1,326 Cr

Issue Size

Subscription Rate

  • Retail Individual Investor
  • Non-Institutional Investor
  • Qualified Institutional Buyers
  • Employees

About Company

Metro Brands is an Indian footwear shop that caters to the budget, mid-range, and high-end markets. The Metro Brands Limited IPO is worth INR 1,368 crore in total, with an offer for sale worth INR 1,073 crore and a fresh issuance at INR 295 crore. The revenues will be used to open new stores, according to the corporation. The company is funded by Rakesh Jhunjhunwala, a well-known Indian investor who bought a share in the company in 2007 through his wife.

Retail activities are handled by the company's stores and distributors, as well as through internet channels. It had 598 outlets in 136 locations across 30 states and union territories in India as of September 30, 2021. All of Metro Brands' products are sourced through outsourcing agreements. The majority of the company's in-house products are sourced from India, with the remainder coming from nations such as Brazil and China.

Why should you invest in Metro Brands Ltd. IPO?

  • One of the largest footwear retailers in India with a well-known brand.

  • Various age groups and market segments have a wide choice of products to cater to all situations.

  • Long-term vendor relationships have resulted in an efficient operating model.

  • With 598 locations in 136 cities, the company has a strong market presence.

  • Promoters and management staff with years of experience and professionalism.

  • Proven track record of revenue and profit growth.

Financial Snapshot

  • Details (Amounts in Millions)
    March, 2021
    March, 2020
  • Revenue
  • Profit Before tax
  • Profit After Tax
  • EPS

Important Dates

  • IPO Starts On
    10 December, 2021
  • IPO Ends On
    14 December, 2021
  • Allotment Date
    17 December, 2021
  • Refund Date
    20 December, 2021
  • Listing Date
    22 December, 2021

Metro Brands Ltd. IPO - SWOT Analysis


Metro Brands is a well-known Indian footwear company that upholds solid values. Private labels are created in-house for affordability. Every well-known brand can be found at any Metro store. It has a nationwide network of exclusive Metro showrooms in over 150 prominent sites across India's 30+ cities. The product variety has been expanded thanks to a strong focus on innovation. By enlisting celebrities, Metro Brands has focused on good advertising and branding.


Since it only uses company-owned models, expansion is delayed. Also, Metro Brands has a small international footprint.


Metro Brands should expand both in India and internationally. Tie-ups with worldwide brands or implementing the franchising model can be done to increase the accessory industry collectively.


Metro Brands' sales may be harmed as a result of increased privatization by international players. Brands offered on bargain deal sites, which have an impact on its in-house private labels Style's USP is that it's affordable. Genuine clients may be harmed by fake imitations.

A competitive analysis

  • One of India's largest specialist footwear retailers, having a high-end image.

  • Own brands like Metro and Mochi are available, as well as luxury third-party brands like Crocs, Skechers, and Clarks.

  • With the company now being managed by the third generation of promoters, the company has a strong promoter history.

  • Without owning a manufacturing site, it operates on an asset light model, outsourcing all of its products.

  • Among competitors such as Bata India, Liberty Shoes, and Relaxo Footwear, it had the greatest unit realization.

  • A well-distributed revenue base, with metros, tier 1 cities, and tier 2 cities each providing roughly 30% of total income.

How to apply for Metro Brands Ltd. IPO?

You can apply for the Metro Brands Ltd. IPO in these ways:

Link your personal bank A/C to a trusted UPI ID and map it with your TradeSmart account. Now, proceed further to book your IPO. On acceptance of the mandate, the bid amount will get blocked in your bank account Learn more.

Demat Account

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Metro Brands Ltd. IPO FAQs

When will the Metro Brands Ltd initial public offering begin?

The Metro Brands Ltd initial public offering (IPO) will open for subscription on Friday, December 10th, 2021, and close on Tuesday, December 14th, 2021.

What is the pricing range for Metro Brands Ltd initial public offering?

The pricing range for Metro Brands Ltd's first public offering is INR. 485-500 per share.

What is the Metro Brands Ltd IPO lot size?

The IPO is open to retail investors with a minimum lot size of 30 shares and a maximum lot size of 13 lots, i.e. INR. 1,95,000/-.

What is the size of Metro Brands Ltd initial public offering?

The total size of the offering is INR. 1,368 crore.

What percentage of the Metro Brands Ltd IPO is reserved for retail investors?

The retail quota in Metro Brands Ltd initial public offering is set at 35 percent of the net offer.

When will the allotment basis be released?

On December 17th, allotments will be finalized, and reimbursements will begin on December 20th. By December 21st, allotted shares will be credited to Demat accounts.

What is the Metro Brands Ltd initial public offering (IPO) date?

The IPO of Metro Brands Ltd is expected to go public on Wednesday, December 22nd.


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