Electronics Mart India Ltd. IPO

Electronics Mart India Ltd.

IPO Listing Details

Listed On


Listed On

Issue Price


Issue Price

Listing Price


Listing Price

Listing Gains

+₹30.40 (+51.53%)

Listing Gains

IPO Details

Bidding Dates

04 Oct - 07 Oct '22

Bidding Dates

Min. Investment


Min. Investment

Lot Size


Lot Size

Price Range

₹56 - ₹59

Price Range

Issue Size

475 Cr

Issue Size

Subscription Rate

  • Retail Individual Investor
  • Non-Institutional Investor
  • Qualified Institutional Buyers
  • Employees

About Company

The initial public offering (IPO) of Electronics Mart India Ltd, India’s fourth largest consumer durable and electronics retailer, opens on October 4. Incorporated in 1980 as a proprietary concern with a consumer durable and electronics store in Hyderabad, Electronics Mart India is now a multi-brand consumer durable and electronics retailer across India. It deals in home entertainment, mobiles, laptop, home appliances, cameras, kitchen appliances, and personal care. Electronics Mart India focuses on large appliances, such as air conditioners, televisions, washing machines and refrigerators, mobiles and small appliances, IT and others. Their offering includes more than 6,000 SKUs across product categories from more than 70 consumer durable and electronic brands. As of August 31, 2022, out of 112 stores, 100 stores are Multi Brand Outlets and 12 stores are Exclusive Brand. Electronics Mart India IPO opens on October 4 and closes on October 7. The IPO consists of a fresh issue of equity shares aggregating upto Rs 500 crore. The price band for the issue has been kept at Rs 56 to 59 per share. Electronics Mart India Ltd proposes to utilise the net proceeds from the IPO to fund capital expenditure for the expansion and opening of stores and warehouses. The company will also use the proceeds for funding incremental working capital requirements, repayment or prepayment, in full or part, of all or certain borrowings and general corporate purposes.

Why should you invest in Electronics Mart India Ltd. IPO?

As mentioned earlier, Electronics Mart India Ltd is the fourth largest consumer durable and electronics retailer in India, with a leadership position in South India. It has a consistent track record of growth and sector-leading profitability. The company is increasing its market presence and geographic reach with cluster-based expansion. As per experts, it has a business model providing operational flexibility to create a long-term sustainable footprint.


Financial Snapshot -Electronics Mart India Ltd IPO

Electronics Mart India has seen a steady increase in the revenues earned through its association with its brand partners across product categories. The company’s revenue CAGR has been 17.90% from FY2016 to FY2021. The revenue has already crossed Rs 1,400 crore in the first quarter of fiscal 2023. The net profit is also on steady growth.

Financial Year Total Assets Total Revenues Net Profit
March 2020 Rs 1,347.6 crore Rs 3,179.02 crore Rs 81.61 crore
March 2021 Rs 1,523.53 crore Rs 3,207.37 crore Rs 58.62 crore
March 2022 Rs 1,824.74 crore Rs 4,353.07 crore Rs 103.89 crore


Important Dates - Electronics Mart India Ltd IPO

Application opens on 4th October 2022
Last date of application 7th October 2022
Date of Allotment 12th October 2022
Refund begins from 13th October 2022
Credit of shares to Demat 14th October 2022
Listing date 15th October 2022


Electronics Mart India IPO Grey Market Premium

Date GMP
3rd October Rs.30
1st October Rs.30


Electronics Mart India Ltd. IPO - SWOT Analysis


Electronics Mart India Ltd is the 4th largest consumer durable and electronics retailer in India. The company has a leadership position in South India and has a diversified product offering with an optimal product assortment. The company has strategically located logistics and warehousing facilities backed by stringent inventory management using IT systems. On the back of retail store expansion, the company reported robust growth in the business during FY19-22.



The company’s profitability declined mainly on account of a higher cost of sales. Its cost of revenue increased by 16.1% CAGR, thereby leading to a 146 bps contraction in gross margin. The company may find difficulties in maintaining its profitability. It faces stiff competition, especially from online retailers.



The consumer durable appliance retail market is estimated at Rs 33.2 lakh crore in FY22. This market has clocked a business growth of around 12% CAGR between FY17-20. Going forward, the consumer durable appliance market is anticipated to grow by 10-12% CAGR over FY22-27 to reach a size of Rs 4.8-5.3 lakh crore. The company is expanding its reach across select geographies and deepening its footprint in existing markets. 



Unfavourable government policies and regulations and a rise in interest rates may result in subdued consumer demand and economic activities, which poses a threat to the company’s business operations. The company’s business also has a regional concentration.

A competitive analysis

Electronics Mart India’s key direct competitors include other organized brick & mortar retailers such as Reliance Retail, Croma, Vijay Sales, Sathya, Sargam, Girias, Aditya Vision, Adishwar, Viveks, etc. and unorganized retailers such as local electronic stores and others.


Electronics Mart India Ltd IPO Noteworthy Highlights

Here are some of the key details and information about Electronics Mart India IPO before investing:

- Electronics Mart India’s IPO lot size is 254 shares, and a retail-individual investor can apply for up to 13 lots. This will make his total investment of 3,302 shares or Rs 1,94,818.

- Anand Rathi Advisors, IIFL Securities and JM Financial are the book-running lead managers (BRLM) to the Electronics Mart India IPO.

- Pavan Kumar Bajaj and Karan Baja are the company promoters.

- After the IPO, the implied market cap of the company will be Rs 2,180 – 2,270 crore.

How to apply for Electronics Mart India Ltd. IPO?

You can apply for the Electronics Mart India Ltd. IPO in these ways:

Link your personal bank A/C to a trusted UPI ID and map it with your TradeSmart account. Now, proceed further to book your IPO. On acceptance of the mandate, the bid amount will get blocked in your bank account Learn more.

Demat Account

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Electronics Mart India Ltd. IPO FAQs

What are the opening and closing dates for Electronics Mart India IPO?

Electronics Mart India IPO opens for subscription on October 4 and closes on October 7.

What is the price band for Electronics Mart India IPO?

The IPO price band has been fixed at Rs 56 to 59 per share.

Who are Electronics Mart India IPO Lead Managers?

Anand Rathi Advisors, IIFL Securities and JM Financial are the BRLMs for the issue.

What will be the post-issue implied market cap of the company?

The post-issue implied market cap of the company would be around Rs 2,180 crore to Rs 2,270 crore.

Who is the registrar of the issue?

KFin Technologies Ltd is the registrar for Electronics Mart India IPO.

What is Electronics Mart India IPO Minimum and Maximum Lot Size?

The lot size for Electronics Mart India IPO is 254 shares and in multiple thereof. A retail-individual investor can opt for up to 13 lots.

When and where will the Electronics Mart India shares be listed?

Electronics Mart India’s shares are proposed to be listed on October 17, 2022, on BSE and NSE.

What will be Electronics Mart India’s promoter shareholding after the IPO?

After the IPO, the promoter shareholding in Electronics Mart India will drop to 77.97% from 100%.


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