Best Investment Options in India in 2024

May 31, 2024 Trading 7 min read

Investing is an important part of building your wealth. It’s helpful to have additional sources of income instead of only relying on savings. Investing smartly can help protect against inflation and work towards achieving a range of financial goals. This is why it’s important to consider your investment options carefully. They will help you create a strong portfolio that can provide you with financial security in the future. Let’s look at some of the best investment options in India in 2024 and how you can choose one that suits you.

What Is an Investment Plan?

An investment plan helps people decide what their financial goals are and where they would like to invest their money. It covers your investment objectives, risk tolerance, time horizon, and different strategies. It can also help you fulfil specific goals like buying a car or paying for your child’s higher education. Different types of investment options suit different investor profiles. It’s important to choose one that suits your individual needs and goals. 

One common misconception is that an investment plan does not change once it’s decided. This is not true. As investor goals change and investment options become more or less risky, it’s advisable to adjust and review the plan.

Types of Investment Options in India

Investment options in India are broadly categorised based on the risk each of them carries. There are 3 important risk levels:

Low-risk investments:  These are investments that minimise the risk they carry for a given level of return. Investors who wish to preserve their capital or have a lot to lose from fluctuations in their positions may opt for these investments. They offer diversification benefits and can help in providing a stable source of savings.

Medium-risk investments:  These fall between high and low-risk investments and offer a more balanced approach to investments. They don’t have as much volatility that comes with high-risk investments and have a little more growth potential than low-risk investments.

High-risk investments: These offer higher potential returns over a short period, but carry a greater chance of losses. They are suitable for experienced investors with high-risk tolerances who target higher rates of return.

Popular Low-Risk Investment Options

Fixed Deposits (FDs)

These are popular because they are simple and relatively safe. They have different life spans and can range from really short-term, like 7 days, to a much longer period, like 10 years. Investors receive a fixed rate of interest over the FDs lifetime. They generally are not subject to market fluctuations and are even used by established and high-risk investors to provide stability to their portfolios.

Treasury Bills

These are considered to be one of the best low-risk investments and are issued by the Government of India. They generate lower returns than other short-term investments but are generally more stable. 

Public Provident Fund (PPF)

These are government-backed investment options and are one of the best investment options in India for the long term. They usually have a tenure of 15 years but can be extended for longer. These gained popularity because contributions to the PPF are tax-deductible. They do not offer a fixed rate of interest as it is revised every quarter.   

National Savings Certificates (NSC)

This is another investment scheme that offers a fixed income to investors. The interest earned is compounded annually, which means that it is added to the investment each year. However, investors only get the total amount when the investment period ends. Like PPF contributions, investments in NSC are also tax deductible.

Sukanya Samriddhi Yojana (SSY)

This is a welfare scheme designed for girl children to provide financial security for those who are 10 years or below. This lasts until the age of 21 or if they get married after they turn 18. Investors make regular contributions and receive rates of interest that are revised quarterly.

Debt Mutual Funds

These tend to be less risky than equity mutual funds and usually involve securities like government bonds, corporate bonds, and money market instruments. They offer few growth opportunities but provide investors with better returns than traditional FDs while maintaining a lower risk profile.

Popular Medium-Risk Investment Options

Balanced Mutual Funds

These are funds that combine both debt and equity. Since they include equity, their returns may fluctuate with the market and are subject to market risks. These are good for investors who have a relatively low-risk tolerance but want higher returns.

Index Funds

These funds track certain market indexes like the Nifty 50. It offers diversification benefits that investors may not get from holding individual stocks, and are considered to have lower risk. They include a basket of stocks and are best for investors who do not want to handpick the stocks in their portfolio.

Corporate Bonds

These are bonds issued by companies and have a higher risk level than government bonds. The most established companies are considered to carry a lower risk for a given level of return when compared to other corporate bonds. Like other bonds, they provide regular interest income. 

Systematic Investment Plans (SIPs)

These provide investors with a method of investing a fixed amount of money on a period basis. This could be monthly, quarterly, etc. Investors use them as a way of smoothing out market fluctuations as they can buy more units when prices are low and less when prices go up. This is one of the best investment options in India for beginners as they don’t have to worry about timing the market and can invest a fixed amount over set periods.

Popular High-Risk Investment Options

Investors who have a stronger risk tolerance and prefer higher risk-return tradeoffs may find these investments attractive:

Direct Equities

Investing in the right companies can lead to significant returns for investors. It can provide long-term growth potential and can allow investors to be a part of major decisions the company makes. However, they are subject to market risk and their value will fluctuate as company-specific factors change.

Equity Mutual Funds 

Mutual funds offer investors a way to indirectly invest in company equities. These investments can be made periodically, in a lump sum, or bit by bit. There are many different types of funds available and it’s important to choose a fund that suits individual goals and risk appetites. These funds may provide investors with better returns than short-term deposits however they can be high-risk.

Hedge Funds

These are pooled investment funds that are open to private investors. They use many different strategies to generate high returns but come with very high risk. This is because hedge funds are not subject to the same regulations as publicly traded funds. Therefore, they do not have to disclose as much information and can use a lot of leverage (debt). 

Options and Futures

These are derivatives that depend heavily on the movements of stocks, commodities, and other assets. They allow investors to profit from these price movements without having to directly invest in the asset. While they can be a form of risk management they can involve taking on debt and can be very complex.

Remember, high-risk investments should only be considered by investors with a strong understanding of the risks involved and a tolerance for potential losses. Consulting a financial advisor is highly recommended before venturing into these areas.

How to Choose a Good Investment Plan

Define Financial Goals

The first step to choosing a good investment plan is to understand your investment goals. This involves whether you want to invest for the long term or short term, or if you have a specific purchase you wish to fund. This is important because it sets the timeline for which you invest, with short-term goals requiring more liquid positions than long-term goals. This will help you match your time horizon with the type of investment.

Analyse Risk Tolerance

This involves 2 things: how much risk you are willing to take and how much you can take. When these 2 clash it’s important to pay attention to how much risk you can take on. High-risk investments are more sensitive to market fluctuations but can provide higher returns. Low-risk investments can provide stable returns but may have fewer growth opportunities. Make sure to pay attention to how your risk tolerance changes and adjust your strategy accordingly.

Understand Available Options

Make sure to conduct thorough market research before investing. This involves identifying the possible investment options and analysing them to decide which suits your profile the best. Other factors come into play here like tax implications and time horizons. Choose positions that will form a cohesive investment portfolio.


Spreading your investments across different types of risks and industries can help reduce the risk of big losses compared to investing all your money in just one sector. Diversification is one of the most widely used risk management techniques and suits investors of all types.

Make Adjustments 

As market conditions and personal goals change, make sure to review your investment strategies and make changes accordingly. 


Investing is one of the most important ways to grow your money. There are many benefits to choosing a good investment plan as it can help you manage inflation and bring about stability. Choosing the right investment option is important as different options cater to different risk profiles and goals. Make sure you conduct thorough research to understand available options, prioritise diversification, and make adjustments to your strategy as needed. Consult a financial professional if required as this will help you make better investment decisions. 

Disclaimer: The information provided in this article is for educational purposes only and should not be construed as financial or investment advice. Tax laws and regulations may vary and change over time, and the applicability of tax benefits on investment options may differ based on individual circumstances. Readers are encouraged to consult with a qualified financial advisor or tax professional to assess their specific financial situation and determine the most suitable investment strategy. The author and publisher do not assume any liability for any loss or damage resulting from reliance on the information provided herein.


What are the tax implications of different investment options in 2024?

There are different tax implications per investment option. An example includes PPF investments which qualify for deductions under Section 80C. It’s important to consider the tax benefits when choosing an investment as these could help reduce your taxable income. As tax laws and regulations can vary and change over time, it is best to consult with a financial or tax advisor before making any investment decisions.

Should I diversify my portfolio?

Diversification of your investments is an important part of setting up a strong portfolio. This can be done by spreading your investments across different markets, companies, and asset classes such as stocks, bonds, and mutual funds. This can help reduce overall risk and achieve stable returns.

Are mutual funds a good investment in 2024?

Mutual funds remain a popular investment option as they offer higher returns than traditional savings accounts. However, debt mutual funds and equity mutual funds serve different risk profiles. Remember to pick the type of fund that suits your individual investment goals.

What are the best long-term investment options?

Some of the best long-term investment options include:
– Equity mutual funds
– Public Provident Fund (PPF)
– Real estate
– Gold
– National Pension System (NPS).
However, choosing the right investment option will depend on individual financial goals, risk tolerance and investment horizons.

What factors affect choosing an investment plan?

Some of the most important factors to consider are:
– Investment goals
– Risk tolerance
– Investment horizon
– Tax considerations
– Initial investment costs


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